8/13/2023 0 Comments Panorama towersThat said, some of the lower floor pool view units are quite special, and amongst the most quiet in the towers. The reason? When selling Panorama Towers from paper the challenge was to sell the west facing ( back of the tower) units - 90% of the buyers wanted a Strip View. Panorama Towers sits parallel in design to the I-15 freeway while The martin sits perpendicular in relation to I-15. This plan proved to be a success - and The Martin sold out rather quickly. ISTAR foreclosed upon the developer and took possession of all remaining units - rebranded the Tower as THE MARTIN in order to distinguish itself from Pan 1 & 2 and poured a couple million dollars into common area improvements - designed by Kelly Woerstler. Buyers found that they could purchase a resale in Pan 1 & Pan 2 for lower prices per square foot than what they were paying in the North Tower, so they walked from their deposits en mass, and Sasson Hallier found that they had so few closings, that they could not pay off their contruction financing with ISTAR FINANCIAL. As prices dropped in Pan 1 & 2, pre construction buyers of Panorama Tower North were hesitant to close escrow at prices that were at the top of the market. Pan 1 & 2 were completed and sold out, while Panorama Tower North was caught in the crash. Originally, during the pre-construction sale, THE MARTIN was called Panorama Tower North. Tower 2 sits to the south of Tower 1 and The Martin is located to the north of Panorama Tower 1. There were plans for a fourth tower that was supposed to be built to the south of Panorama Tower 2. Both towers were developed by Sasson Hallier.
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